Discover How To Use An Ezine In Your Business

When someone first starts writing a Blog they begin hearing people talk about having an Ezine and they often wonder what it is and how it can help their business. An Ezine can be thought of as an extension to your blog. They are both effective tools for communicating with those who are interested in the topic that you’re covering. Here we will take a look at how to use an e-zine in your business.

Is There A Difference Between An Ezine And A Newsletter?

While there is a difference between an ezine and your blog, a newsletter is just another name for your ezine. Your ezine or newsletter is an opportunity to keep in regular touch with all of those who have visited your website. When they come to the website you should give them an opportunity to sign up for the newsletter which will come once or twice a week to their inbox.

A good ezine will be more than just be a commercial that advertises products for sale. A good newsletter that consumers will be interested in receiving every week will include antidotes, success stories, quality information that adds value for the reader, the writer’s personal viewpoints, an opportunity to share your expertise, and then, of course, it will sometimes include a recommendation for a product that you’ve created yourself or for an affiliate offer that you believe will give your readers real value. The e-zine is also an opportunity for you to lead your readers back to your blog by giving a short excerpt of a new blog post and then a link to that post.

Your Blog

Your blog should be a part of your website and not something that is separate from it. In the same way, the ezine or newsletter is an extension of your blog. The blog should get updated on a regular basis. Ideally, it should be updated at least a few times a week. Every time that a new blog post is made the Ezine should include a link to that new post.

By keeping the information flowing and giving readers an opportunity to re-engage with you on a weekly basis will significantly increase the traffic to your website and the opportunities to increase your business. It’s also the perfect tool to build trust with your readers. When they’re getting high-quality information from you a few times a week and much of it is given freely to them they will begin to trust you.

Once your readers trust you then when you make a recommendation for a product of yours that you think will help them they will strongly listen to that and consider it. When you make recommendations toward an affiliate product they will listen to that equally well.

Starting An Ezine

An Ezine requires an autoresponder. An autoresponder is an email marketing system that allows you to capture the emails of those that subscribe to your e-zine and then to set up an automated system of sending out your weekly newsletter. Some of the more well-known autoresponders include AWeber, GetResponse, MailChimp, and others. These services will require a monthly fee but some of them have a free trial and at least one of them offers a free service up to a certain amount of subscribers.

It will be important that you use a quality autoresponder service because you will be building a list of subscribers and these subscribers will ultimately become your customers and for that reason, you don’t want to lose them. As you build a bigger and bigger list it will become more and more important because you will be able to drive massive traffic anytime you want to your website or to an offer.

Just as it takes a rocket that is designed to go to the Moon half of its fuel just to get off the ground while the other half is able to take it all the way through the Earth’s atmosphere into space and to the Moon and back to the Earth again, it’s the same with building your list. It will take a great deal of effort to build up a substantial list but once you have it, the momentum will allow you to grow your business exponentially.